Privacy Politics

1. COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE shall only use personal information voluntarily and willingly supplied by users of its Website in the development of its databases, for learning about its users and serving them, and for general marketing activities

2. In order to provide access to its Web page and any contents thereof, COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE does not require visitors to register their personal or other information such as Internet access preferences and trends, or frequently visited Web pages. Nevertheless, some programs, contests and sweepstakes require visitors to register personal information, and visitors willingly and freely doing so will have access to any such program. All information collected at the site is stored in safe operative environments not available to the public.

3. Occasionally, COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE will request its Website users to fill out questionnaires and surveys regarding their attitudes and interests that will be used to ascertain and understand their needs. Such questionnaires and surveys will not include any personal information, unless the user provides it freely and willingly.

4. Any user or visitor accepting to be included in our electronic mail contact list, will regularly receive information from COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE such as advertising, updates of products, services, businesses or investments, and answers to his/her comments and information requests emailed to us.

5. COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE may use the personal information provided by users of its Web page to improve its advertising, marketing and promotional efforts, to perform statistical analysis of the use of its Website, and to improve the characteristics and contents thereof.

Users' personal information may also be used to send them messages and contents of their specific interest - as we understand such user-provided information - regarding new products, services, business and investments, and their characteristics, surveys, online shopping opportunities, promotions and contests, and links to other Web pages.

Such messages may be sent by COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE regarding its investments, businesses and products, or by other companies carefully selected by it who will send the user information regarding their own products, unless the user has explicitly requested not to disclose his/her personal information to other companies.

6. If you prefer not to receive information and messages from COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE via electronic mail, please advise us so and we will remove your name from our electronic mail contact list.

7. COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE uses the best legal measures available to it to have third parties, that by virtue of the provision of services related to its Web page such as design, administration and updating there of, have access to users' personal information, allow such personal information the same degree of confidentiality and privacy granted to it by the Company. However, COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE is not liable for any undue or unauthorized use given by any such third party to said information.

8. COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE shall update any personal or additional information that users of its Website wish to change.

9. General information regarding visitors of its Website, such as proportion of male and female visitors, age ranges, Internet access systems, etc., may be shared by COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE with its advertisers, associates, sponsors and any other third party, in order to improve the site's contents and advertisements.

10. Unless the user of its Web page requests otherwise, COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE may allow secondary uses of the personal information provided by him/her to allow contact by other companies regarding products and services which might be of his/her interest.

11. If the user or visitor of the COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE Web page is a minor, COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE shall send a message to the user's email address requesting parental permission for using the site. Personal information of minors may have secondary uses, unless parents have stated they do not wish their children's information to be shared.

When a minor fails to inform such a condition or supplies false information leading COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE not to send the message referred to above, COMPAÑÍA COLOMBIANA DE CAFÉ S.A., COLCAFE shall not be liable for the minor's use of the site or for any secondary use by third parties or any other that assumes the user is an adult.